Adams & Knight Marketing Blog

Today, social media has given healthcare marketers (indeed, all marketers) an enormous opportunity to reach out to target audiences, engage them and build loyalty for their healthcare services. Yet, many have yet to tap into this economical and uber effective way to market. Read this to learn why you must integrate a social marketing strategy into your marketing mix—now!

Wait! Does the world really need that new app you’re thinking of developing? It’s hard enough to get people to download an app. More challenging still to get them to make it a part of their lives. So before you invest in that app development, ask yourself these five key questions.