Adams & Knight Marketing Blog

POSTED BY: Amy Urso, Creative Copywriter  

So You Want to Intern in Advertising…

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On every personality questionnaire you describe yourself as “creative.” You secretly light up when your professor tells your group to brainstorm. You’re “the idea guy” in your marketing classes. Now just one semester away from graduation, I am just like you…

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POSTED BY: Eric Truntz, Chief Technology Officer  

The Four Ss of Website Security

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The issue isn’t whether your site will be hacked—but when. How do you make your website secure? And how capable is your site at detecting and deflecting attacks?

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POSTED BY: Tommy Shaw, VP Media Services  

Performance Marketing: 5 Tips and Trends to Propel Your Strategic Plans

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Performance marketing is a major focus for driving lower funnel goals to propel business forward. Here’s a quick breakdown of the key trends and what they mean for successful marketing strategies.

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POSTED BY: Reem Nouh, Chief Strategy Officer  

Healthcare Marketing: 4 Ways to Deliver H.O.P.E. in 2021

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As the COVID vaccines usher in more promise for a return to normal, H.O.P.E. is the theme for healthcare marketing.

Here’s why it offers both risks and opportunities in 2021

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POSTED BY: Denis Gendreau, Connection Planning and Analytics Manager  

Digital Marketing: The Cookie Crumbles

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In recent months, major browsers have intensified efforts to prevent tracking and respect privacy rights of consumers online. To do this, they are limiting the information collected by third-party party data trackers like Google and Facebook embedded in almost all websites. Find out what this trend means for your digital marketing campaigns and how to adjust your mix for a better outcome.

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POSTED BY: Reem Nouh, Chief Strategy Officer and Marc McFarland, Senior Vice President  

Branding: Fine-tune your brand voice

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Is your brand tone deaf? Today, brand voice is critical to establishing and maintaining emotional connections to your brand. Here are three important tips from our experts that can help you find and fine-tune your brand voice. 

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POSTED BY: Edgardo Rossetti, Social Media Manager  

Social Media: Expert tips for using Facebook Live

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People have watched more than 156 billion minutes of streaming content over the the last month. If you’re leveraging livestreaming to share your content, use these tips from one of our social media experts . . . and increase the quality of, and results from, your live broadcasts.

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Timely Teams tips in the new era of video conferencing

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Virtual conferencing. It’s now the must-have tool for working during Coronavirus times. Here are a few tips from the experts to get the most out of the platform.

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6 questions to ask to see if your business needs a mobile app

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It takes time, energy and resources to create a mobile app. Make sure it doesn’t become a “one-and-done” download and actually delivers desired results . . . with these tips from our marketing technology SVP.

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POSTED BY: Edgardo Rossetti, Social Media Manager  

Social Media: 5 ways to use LinkedIn to build brand trust

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Building and nurturing trust with your key targets can be a challenge. But fostering engagement with your brand, particularly on LinkedIn, can be a good place to start building that all-important emotion. Read more from one of our social media marketing experts.

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