holistic approach

We know that to get travel consumers to act, you must first get them to feel. So we help consumer brands connect on an emotional level with their audiences. And, in the process, create integrated campaigns for all types of B-to-C accounts.

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The Latest Travel Marketing Updates

POSTED BY: Pat Dugan

Super Bowl Advertising 2022 | What to Watch For

Every year, Super Bowl ads are the same in many ways: over-the-top, celebrity-strewn and for the most part, silly and forgettable. (Go ahead, try to name your favorites from just last year.) But each crop also differs from the previous one, too, in themes that emerge based on current events. What to expect this year? Look for these three trends…

Adams & Knight Named Finalist for U.S. Travel Association’s Mercury Awards

“So Good To See You, Connecticut” digital campaign generates results, improves brand perceptions and drives business for hard-hit tourism industry

AVON, Conn., (Aug. 16, 2021) –

Adams & Knight Named Finalist for PRSA Silver Anvil Award in Travel and Tourism/Hospitality Marketing

AVON, Conn., (April 29, 2021)Adams & Knight, one of the leading integrated marketing agencies in New England, was recently named a finalist in the Public Relations Society of…

POSTED BY: Don Carter

Be an Original in a Stock World

ith so many original photography budgets being slashed and just as many brands and agencies searching the same stock photo libraries, how can you still use visuals to capture attention, support your message, and provoke a reaction…and action? Our latest blog shares five important ways you can stand out in today’s world of stock sameness.

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The fuel for great creativity? Find out what matters most to consumers. Then turn those insights into ideas that can spark results.

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Listen as members of our creative team talk about the strategic thinking that went into creating Mystic Seaport’s successful “Earn Your Sea Legs” campaign.