Social Media

sharing content that drives results

Don’t just “post,” engage on social media.

Today, social media is an integral part of any strategic marketing plan. But it’s not about just posting on different platforms. At Adams & Knight, we can help you develop a multi-channel social media strategy and calendar that focuses how and when to best engage which audiences through Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube and more.

Let’s connect.

We’d love to help you spark more results for your marketing efforts.

Optimize each social media platform.

People talk about “social media” as if it is just one type of marketing tactic. But different generations use different social platforms for different reasons. So our social media team will help you determine which platforms make the most sense for your objective, then hone a strategy for each platform. Working with our content marketing, creative, digital marketing and video marketing teams, they can help you tailor the most engaging content for each platform.


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Click through our Reggie award-winning “We Love Upstate New York” campaign.

Choose the right KPIs for your objectives.

There’s no one KPI or benchmark that applies across all social media channels or types of content. We’ll help you match the right KPIs to your objectives, then continually monitor performance of both your organic posts and paid campaigns. Our integrated social media performance reports turn data into insights that help refine not just your social media campaigns, but your overall marketing efforts as well.

We Love Upstate New York

Developing a multi-channel social media strategy allowed us to engage and nurture target audiences for First Niagara with our “We Love Upstate New York” campaign.



Social Media Services

  • Social media listening | insights
  • Social media channel strategies
  • Paid social media advertising
  • Social media campaign development
  • Social media policy development
  • Social media marketing plans
  • Social media platform design
  • Social media crisis management
  • Blogs
  • Video development