Start with a differentiated brand platform.
Some organizations think that what they need is a new name or an updated logo when what they really should start with is a more differentiated brand positioning. So we begin every corporate identity assignment with a strategic assessment of the brand platform. If necessary, we can help with refining/refreshing the branding for an organization and/or its products and services — before we dive into developing a new brand identity system. We can also assess how all the organization’s branded service/product names integrate with the corporate brand and map out a more clearly defined brand architecture.