Strategic Marketing Planning

fusing big ideas to power real results

Partner with a strategic marketing agency.

Yes, Adams & Knight has won a lot of creative awards. But that’s because all our work is so strategically driven. We’ll dive in to understand your business, your industry, your brand, your claims to fame, your challenges. We’ll dig for insights about your target audiences and their influencers. Then we’ll leverage this deeper analysis to develop more comprehensive, more strategic marketing and media plans.

Let’s connect.

We’d love to help you spark more results for your marketing efforts.


Home in on the five Ms for strategic marketing.

Our strategic plans are organized around what we call the “5 Ms.” First, we look at your motivation — what you need to accomplish — as well as the metrics we’ll use to measure success against those objectives. Next we prioritize your markets — who you need to reach. Based on insights about those markets, we develop the messaging that will drive your target audiences to take the desired actions. And finally, we’ll map out the methods we’ll use to engage the right audiences in the most compelling ways.


Move seamlessly from planning through execution.

What makes our marketing strategies particularly effective is that they’re actually “doable.” Unlike marketing consultancies, all of our strategic planning has been honed by years of executing actual go-to-market plans, of testing and learning, of monitoring and optimizing KPIs. And because we have all the various marketing disciplines under our one roof, we also know how various tactics work best together to deliver the optimal results.

Everyone, Everyday.

Learn how we transformed one strategic message into this award-winning employee engagement campaign for UMass Memorial Medical Center.



Strategic Marketing Services

  • Marketing research
  • Competitive analysis
  • Strategic marketing plans
  • Strategic media plans
  • Customer journey mapping
  • Integrated reporting
  • Marketing dashboards