Betty: Employee Benefits Activation

What tops the list of must-haves for today’s talent? A comprehensive array of employee benefits. But less than 50% of employees actually take advantage of their benefits…not because they don’t value them, but often because they aren’t aware of all of the benefits available to them. So to retain top talent, employers have to do more than offer good benefits. They need to engage employees in understanding and maximizing them — and that’s just what Hackensack Meridian Health was commmitted to doing.

Say hello to Betty — the “benefits superfan” who serves as the friendly face of the Hackensack Merdian Health Human Relations team. Not only does this actual spokesperson humanize the benefits offering through all kinds of communication materials, she’s on tap to present at employee orientations, open enrollment and more!

This strategic approach has driven tangible, impressive results for Hackensack Meridian Health, including an increase in both understanding — and utilization — of the organization’s robust benefits offering.