Bill founded the agency back in 1988 in a Simsbury, Connecticut attic studio with gorgeous orange shag carpeting. A living example of the power of visualization, Bill posted a picture above his tiny drawing table of the diner he dreamed would one day serve as the centerpiece of his agency . . . an agency full of talented, like-minded people. Fast forward 25 years . . . and the reality has even surpassed his vision. In recognition of those achievements, he was inducted into the Advertising Club of Connecticut Hall of Fame.
Bill began his career as an art director for leading advertising agencies (including BBDO) and corporations (like The Hartford). He has an incurable sense of curiosity and loves delving into all kinds of businesses from healthcare to financial services to consumerbrands. His biggest thrill is seeing his team turn an understanding of a client’s business into creative work that gets people to sit up and take action.