Edgardo Rossetti, Senior Marketing Director
Edgardo has been with Adams & Knight for over 14 years, during which he has overseen integrated, digital, traditional, PR, experiential, and influencer initiatives. He currently manages the social media marketing team—focusing on strategy & insights and overseeing execution & optimization across all paid social channels. His ability to efficiently translate analytics and insights to actionable optimizations helps clients reach their goals and meet their KPIs.
His work has been recognized by the Internet Advertising Competition (IAC), Hospitality Sales and Marketing Association International (HSMAI), AVA Digital Awards, Content Marketing Institute, Ad Club of Connecticut, and the Public Relations Society of America (PRSA). Ed was also recognized as a Social Media Mover and Shaker by the Social Shake-up Show.
In addition to his client work, Ed frequently contributes to the agency blog, podcast, and regularly speaks to students at his alma mater, the University of Connecticut.
Of which business achievements are you most proud?
My growth at Connecticut’s leading marketing agency — Adams & Knight. I started as an intern during college and have worked my way to where I am today — consistently learning from all my team members. I’ve had the incredible opportunity to work with so many talented people and amazing brands. I still get excited when I see our client work out in the wild!
What motivates you?
Knowing that I’m doing work that makes a difference. Each of our clients has a unique offering and I’m happy to spotlight those and share them with people.
How do you hold it together when things get stressful?
My team — they’re the best. I know when I’m having a stressful day or a tough project, I can always count on them. Whether they just hear me out or step in to help, they make the tough days easier.
Of which achievements are you most proud?
In 2018, I was recognized as a Social Media Mover and Shaker by the Social Shake-up Show. It was great to be recognized by my peers for my client work — but what makes the award extra special is that my co-worker nominated me for it.
Who are your heroes or role models?
My mom made a lot of sacrifices. I wouldn’t be me or be where I am today if it wasn’t for her. She taught me to work hard and be persistent. Also, my grandfather John — he was a hardworking man who did everything for his family. He taught me to see beyond what’s in front of me and focus on the long-term goals in life.
Any special interests?
Traveling to new places with my husband, cooking new recipes, hosting family for the holidays, and exploring new parks with our dog.
What would people find most surprising about you?
I grew up in El Salvador for the first six years of my life and spoke fluent Spanish. I moved to the US, specifically Connecticut, not knowing how to speak or read English but quickly learned. I eventually graduated with a B.S. in Communications – of all things – from the University of Connecticut.