Felicia has extensive 360-degree strategic marketing, content marketing and advertising experience on both the client side and at agencies including Ammirati & Puris, Foote, Cone & Belding, Anderson Lembke, Tracy Locke and Adams & Knight. Her previous years in direct marketing poised her for her first entrepreneurial venture as one of the founders of the Anderson & Lembke Interactive Group, one of the earliest interactive specialists.
And for seven years she was founder and CEO of her own company, Sparks.com, an online retailer of high-end gifts, cards and flowers. Within one year of Sparks.com’s launch, she grew it into one of the top 100 most trafficked retail sites on the web.
See examples of her direction and leadership on initiatives for both the Connecticut Office of Tourism and VantageScore Solutions.