Adams & Knight Marketing Blog

If you’ve listened to a podcast in the last year, you’re not alone. Right now, there are at least 464.7 million podcast listeners worldwide with 28% of the U.S. population listening to podcasts weekly. Brands are taking notice of this widespread popularity. From Trader Joe’s to American…

On every personality questionnaire you describe yourself as “creative.” You secretly light up when your professor tells your group to brainstorm. You’re “the idea guy” in your marketing classes. Now just one semester away from graduation, I am just like you…

Every year, Super Bowl ads are the same in many ways: over-the-top, celebrity-strewn and for the most part, silly and forgettable. (Go ahead, try to name your favorites from just last year.) But each crop also differs from the previous one, too, in themes that emerge based on current events. What to expect this year? Look for these three trends…

The issue isn’t whether your site will be hacked—but when. How do you make your website secure? And how capable is your site at detecting and deflecting attacks?

Performance marketing is a major focus for driving lower funnel goals to propel business forward. Here’s a quick breakdown of the key trends and what they mean for successful marketing strategies.

As the COVID vaccines usher in more promise for a return to normal, H.O.P.E. is the theme for healthcare marketing.

Here’s why it offers both risks and opportunities in 2021

In recent months, major browsers have intensified efforts to prevent tracking and respect privacy rights of consumers online. To do this, they are limiting the information collected by third-party party data trackers like Google and Facebook embedded in almost all websites. Find out what this trend means for your digital marketing campaigns and how to adjust your mix for a better outcome.

Digital marketing will become even more critical — and more complicated — in 2021. In this blog, you’ll find insights for just five of the biggest trends — and their most likely implications for your advertising, content marketing, paid media, video marketing and social media campaigns in the coming year.

ith so many original photography budgets being slashed and just as many brands and agencies searching the same stock photo libraries, how can you still use visuals to capture attention, support your message, and provoke a reaction…and action? Our latest blog shares five important ways you can stand out in today’s world of stock sameness.

Is your brand tone deaf? Today, brand voice is critical to establishing and maintaining emotional connections to your brand. Here are three important tips from our experts that can help you find and fine-tune your brand voice.