Adams & Knight Marketing Blog

If you’re a marketer, you already understand why interactive content is twice as likely to engage a visitor as static content. It enhances points along the customer journey with experiential branding. With technology always moving forward, it’s important to keep tabs on the trends. Here…

It is always bittersweet to see our interns off at the end of the semester. Their enthusiasm to get in on the action during client meetings, attend shoots, and present their work symbiotically benefits both them and the agency. After weeks of immersive interning, we asked this collegiate…

Healthy company culture is no longer a nice-to-have. Today, it’s a must-have for attracting and retaining­ talent. A Columbia University study shows that the likelihood of job turnover at an organization with high company culture is just 14 percent, while that of low company cultures is…

If you’ve listened to a podcast in the last year, you’re not alone. Right now, there are at least 464.7 million podcast listeners worldwide with 28% of the U.S. population listening to podcasts weekly. Brands are taking notice of this widespread popularity. From Trader Joe’s to American…

On every personality questionnaire you describe yourself as “creative.” You secretly light up when your professor tells your group to brainstorm. You’re “the idea guy” in your marketing classes. Now just one semester away from graduation, I am just like you…

Every year, Super Bowl ads are the same in many ways: over-the-top, celebrity-strewn and for the most part, silly and forgettable. (Go ahead, try to name your favorites from just last year.) But each crop also differs from the previous one, too, in themes that emerge based on current events. What to expect this year? Look for these three trends…

The issue isn’t whether your site will be hacked—but when. How do you make your website secure? And how capable is your site at detecting and deflecting attacks?

Performance marketing is a major focus for driving lower funnel goals to propel business forward. Here’s a quick breakdown of the key trends and what they mean for successful marketing strategies.

ith so many original photography budgets being slashed and just as many brands and agencies searching the same stock photo libraries, how can you still use visuals to capture attention, support your message, and provoke a reaction…and action? Our latest blog shares five important ways you can stand out in today’s world of stock sameness.

Is your brand tone deaf? Today, brand voice is critical to establishing and maintaining emotional connections to your brand. Here are three important tips from our experts that can help you find and fine-tune your brand voice.