Adams & Knight Marketing Blog

POSTED BY: Amy Urso, Creative Copywriter  

So You Want to Intern in Advertising…

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On every personality questionnaire you describe yourself as “creative.” You secretly light up when your professor tells your group to brainstorm. You’re “the idea guy” in your marketing classes. Now just one semester away from graduation, I am just like you…

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POSTED BY: Pat Dugan, Executive Creative Director  

Super Bowl Advertising 2022 | What to Watch For

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Every year, Super Bowl ads are the same in many ways: over-the-top, celebrity-strewn and for the most part, silly and forgettable. (Go ahead, try to name your favorites from just last year.) But each crop also differs from the previous one, too, in themes that emerge based on current events. What to expect this year? Look for these three trends…

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POSTED BY: Eric Truntz, Chief Technology Officer  

The Four Ss of Website Security

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The issue isn’t whether your site will be hacked—but when. How do you make your website secure? And how capable is your site at detecting and deflecting attacks?

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POSTED BY: Tommy Shaw, VP Media Services  

Performance Marketing: 5 Tips and Trends to Propel Your Strategic Plans

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Performance marketing is a major focus for driving lower funnel goals to propel business forward. Here’s a quick breakdown of the key trends and what they mean for successful marketing strategies.

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POSTED BY: Don Carter, Creative Director and Eric Panke, Creative Director, Digital  

Be an Original in a Stock World

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ith so many original photography budgets being slashed and just as many brands and agencies searching the same stock photo libraries, how can you still use visuals to capture attention, support your message, and provoke a reaction…and action? Our latest blog shares five important ways you can stand out in today’s world of stock sameness.

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POSTED BY: Reem Nouh, Chief Strategy Officer and Marc McFarland, Senior Vice President  

Branding: Fine-tune your brand voice

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Is your brand tone deaf? Today, brand voice is critical to establishing and maintaining emotional connections to your brand. Here are three important tips from our experts that can help you find and fine-tune your brand voice. 

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POSTED BY: Edgardo Rossetti, Social Media Manager  

Social Media: Expert tips for using Facebook Live

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People have watched more than 156 billion minutes of streaming content over the the last month. If you’re leveraging livestreaming to share your content, use these tips from one of our social media experts . . . and increase the quality of, and results from, your live broadcasts.

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Timely Teams tips in the new era of video conferencing

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Virtual conferencing. It’s now the must-have tool for working during Coronavirus times. Here are a few tips from the experts to get the most out of the platform.

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POSTED BY: Pat Dugan, Executive Creative Director  

Pregame ad-nalysis: what to watch for in Super Bowl 54

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Will brands look to entertain with their Super Bowl commercials this year? Or will they spark controversy? Creative directive, Pat Dugan shares his predictions for the trends viewers can expect in our new blog. 

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POSTED BY: Brian McClear, SVP Marketing Technology  

6 questions to ask to see if your business needs a mobile app

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It takes time, energy and resources to create a mobile app. Make sure it doesn’t become a “one-and-done” download and actually delivers desired results . . . with these tips from our marketing technology SVP.

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