How PR agencies are preparing for post-public health emergency messaging
Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.
“We’ve been proactively talking to our healthcare clients about the three R’s: retention, recruitment and representation,” says Reem Nouh, chief strategy officer at integrated marketing agency Adams & Knight. “We’re really focused more on diversity, equity, inclusion and belonging, and I would put immunocompromised in that bucket. There’s been a real opportunity to educate more in that space in our messaging.”